What is Wilder?

We invest in and advise early stage direct-to-consumer better-for-you food and beverage brands and help our companies grow organically by leveraging our relationships with the most influential figures in health and wellness. We also assist with digital and eCommerce strategies, helping get brands on shelf in major retailers such as Whole Foods, CVS, Erewhon, Costco, Target, Kroger, and Walgreens.


Our Projects


Who We Are

We are a team of investors, entrepreneurs, scientists, technologists and influencers who are passionate about giving our time, energy, and resources to products that are making a difference.

Max Lugavere

Ben Lugavere